Eddie Santiago entered the world of music through MTV® where he spent nearly a decade spearheading brand development and strategy for their tentpole programs, including the MTV® European Music Awards, Video Music Awards and the International Kids Choice Awards.

He later joined Spotify® where he most recently served as the Head of Artist Partnerships for US Latin in which he pioneered partnerships with global superstars. Through the span of his tenure his contributions have garnered multiple CLIO® and Cannes Lions® awards.